Comprehensive Privacy Notice
In compliance with the provisions of the Mexican Federal Law on the Protection of Personal Data Held by Private Parties (hereinafter, the "Law"), its Regulations, and other applicable provisions, this Privacy Notice is made available to you.
I. Identity and Address of the Data Controller: Dr. Alvaro José Torre García (hereinafter, the "Controller"), physically located at Consultorio 328 within Clínica de Mérida, Calle 32 No. 242, Colonia García Ginerés, Zip Code 97070, Mérida, Yucatán, is responsible for collecting your personal data, the use given to it, and its strict protection.
II. Personal Data Subject to Processing: To carry out the purposes described in this notice, we will collect the following personal identification and contact data:
-
Full name.
-
Email address.
-
Contact phone number.
-
WhatsApp number.
Sensitive Personal Data: Additionally, during your visit to the clinic or when interacting with the clinical evaluation tools on our website (such as the cardiovascular risk calculator), data classified as sensitive by Mexican legislation will be collected. This includes: current and future health status, family medical history, lifestyle habits (e.g., smoking), blood pressure, cholesterol levels, kidney function, weight, and height. This data will be granted the highest level of protection and confidentiality.
III. Purposes of Data Processing: Your personal and sensitive data will be used solely and exclusively for the following primary purposes, which are essential for providing medical services:
-
Scheduling, confirming, or rescheduling appointments for cardiological assessments.
-
Integrating, updating, and safeguarding your medical record in accordance with the Official Mexican Standard (NOM-004-SSA3-2012).
-
Providing requested medical consultations, diagnostics, preventive treatments, and interventional cardiology services.
-
Establishing direct and prompt communication via phone, email, or WhatsApp to follow up on your health status.
IV. Transfer of Personal Data: We inform you that we do not transfer your personal data to third parties. All information collected is strictly for private, confidential medical use and for safeguarding your medical record. Your data may only be forwarded to competent authorities in cases expressly required by applicable legislation (e.g., requirements from health or judicial authorities), or to your Major Medical Expense Insurance Company (SGMM) solely and exclusively when you explicitly request and authorize it for the processing of claims or reimbursements.
V. ARCO Rights and Revocation of Consent: You have the right at all times to know what personal data we have about you and the conditions of the use we give it (Access). Likewise, it is your right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); that we remove it from our records or databases (Cancellation); as well as to oppose the use of your personal data for specific purposes (Opposition).
To exercise any of your ARCO rights, or to revoke the consent you have granted us for the processing of your data, you must submit a respective request through the following customer service channels:
-
Phone: (999) 565 7050
Your request must contain: full name, a valid document proving your identity, a clear and precise description of the personal data over which you seek to exercise the right, and a contact method to communicate the resolution. The Controller will issue a response within a maximum legal timeframe of 20 business days.
VI. Use of Tracking Technologies (Cookies and Pixels): We inform you that on our website we use cookies, web beacons, and other third-party tracking technologies (such as Google Analytics 4, Google Tag Manager, and Meta Pixel). Through these technologies, it is possible to monitor your behavior as an internet user in order to measure the effectiveness of our digital tools and provide you with a better browsing experience.
The information collected by these technologies (such as your browser type, browsing time on our page, and links clicked) is of an analytical and statistical advertising nature. These systems do not save, extract, or link the sensitive medical information that you voluntarily choose to enter into the site's forms or calculators.
VII. Modifications to the Privacy Notice: This privacy notice may undergo modifications, changes, or updates derived from new legal requirements, our own needs regarding the medical services we offer, or our privacy practices. We commit to keeping you informed about the changes this notice may undergo, through its direct and accessible publication in the footer of our website.
Date of last update: September 22, 2026.